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Who Is NARM?
The National Association of Recording Merchandisers is an industry trade group that serves the music retailing community in the areas of networking, advocacy, information, education and promotion. It was founded in 1958.
Our members include brick-and-mortar, online and "click-and-mortar" retailers; wholesalers; distributors; content suppliers (primarily music labels, but also video and video game suppliers); suppliers of related products and services; artist managers; and consultants, marketers, and educators in the music business field.
Our retail members, who operate 7,000 storefronts that account for almost 85 percent of the music sold in the $12 billion U.S. music market, represent the big national and regional chains -- Anderson (Wal-Mart wholesaler), Best Buy, Borders, Circuit City, Handleman (Wal-Mart and K-Mart wholesaler), Hastings Entertainment, Musicland, Newbury Comics, Target, Tower, TransWorld (Spec's, Record Town, Strawberries, Wherehouse), Virgin -- to the small but influential "tastemaker" independent specialty stores. Our members also include online retailers such as Amazon.com, eBay and iTunes.
Our distributor and supplier members account for almost 90 percent of the music produced for the U.S. marketplace. This includes the five major music companies -- BMG, EMI, Sony, Universal Music and Video, and WEA -- and many of the labels they represent. Atlantic, Blue Note, Capitol, Capitol-Nashville, Columbia, Curb Records, DreamWorks Records, Elektra Entertainment, Epic Records, Geffen Records, Hollywood Records, Interscope Records, The Island Def Jam Music Group, J Records, Jive Records, Maverick, Mercury/MCA Nashville/Lost Highway, RCA Label Group, RCA Music Group, RCA Victor Group, Rhino, Sony Classical, Verve Music Group, Walt Disney Records, Warner Bros., Welk Music Group and Wind-up Records, are just a few of our label members. This list extends even further to include influential independent labels and distributors.
Key offerings are:
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Networking: Make new contacts, exchange ideas and reach a targeted audience of entertainment retailing professionals through organized conventions, conferences and member forums.
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Advocacy: NARM advocates on your behalf within the industry, to the government and before the public by tackling the emerging challenges of digital distribution, marketplace competition and censorship.
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Digital Distribution: Add your voice to NARM's fight to protect the rights of retailers, wholesalers, artists and consumers in the marketplace.
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Freedom of Speech: Help lobby state and federal government on First Amendment legislation.
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Parental Advisory: Inform consumers about explicit content with this voluntary labeling program that serves as the best defense against government regulation and censorship.
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Information: Tap into NARM-commissioned research to enhance your business plan. Gain direct access to research that summarizes consumer studies, develops business data and trend analyses, and communicates news.
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Distributor Database: Save time and money through reduced labor, fewer errors and more timely information with NARM's Distributor Database. The database provides a centralized location for distributors to upload their catalogs to the NARM Web site. Retailers and buyers can then download this catalog information whenever it's needed.
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Operations Manual: Communicate effectively with the NARM/VSDA Operation Manual, which outlines a set of standardized forms and computer formats aimed at promoting techniques, technologies and standards that facilitate more efficient communications among retailers, distributors and manufacturers.
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Research: Get the power of knowledge. NARM collects and commissions research for members, media, and the industry at large. The monthly "Research Briefs" excerpts reports, studies and analyses of leading research organizations. Commissioned research reports from respected firms as well as custom projects addressing timely industry issues are also available.
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News Bits: Stay ahead of industry issues, features and events with NARM's electronic newsletter.
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Business Viability: Apply for discount rates on American Express, MasterCard and VISA. Enjoy reduced electric and natural gas utility rates negotiated by the Energy Buyer Program. Provide you and your employees with beneficial insurance programs and retirements plans.
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Education: Stay on top of your game, and encourage and train future industry leaders.
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Distance Learning: Convene with top industry leaders and researchers via Internet conferencing. Regularly scheduled online seminars examine best business practices and emerging trends.
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Scholarship Foundation: Make the most of NARM scholarships, which are available to NARM member companies, employees or their children.
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Educational Outreach: Avail yourself of trained employees or make yourself available to potential employers through the Educational Outreach Program.
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Promotion: Join marketwide promotional efforts designed to boost sales and advance industry health.
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CD Samplers: Encourage consumers to experiement with niche genres of music with "Billboard" chart-topping CD samplers produced by the NARM Classical/Jazz Issue Forum.
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NARMart: Showcase your products to NARM's influential membership va our newest Internet tool. NARMart allows vendors to upload product information, images and audio and video files so that visitors to the marketplace can view or sample products offered.
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Merchandising: Deploy promotional point-of-purchase campaigns that capitalize on the television broadcasts of major music award shows.
NARM is a member of the National Music Council. The National Music Council was founded in 1940 to provide a forum for the discussion of this country's national music affiars, to act as a clearing house for the joint opinion and decisions of its members, and to work as a force to stengthen the importance of music in our society and culture. Operating under a charter from Congress in 1956, the Council has a membership of some fifty national music organizations, encompassing every form of professional and commercial music activity.
NARM is also a member of the Media Coalition. The Media Coalition, founded in 1973, is an association that defends the First Amendment right to produce and sell books, magazines, movies, recordings, videotapes and video games, and defends the American public's First Amendment right to have access to the broadest possible range of opinion and entertainment.
National Association of Recording Merchandisers 9 Eves Drive, Suite 120 Marlton, NJ 08053 PH: 856.596.2221 Fax:856.596.3268 |