NARM Blog
NARM Blog: Music … Still A Great Present With A Future
Some 30 years after NARM and the industry mounted the iconic marketing campaign designed to boost sales, devoted fans around the world still love to “Give the Gift of Music” to friends and family for special occasions and holidays. In fact, I’d say that music is the best present…with a future…compared with many other forms of entertainment and regardless of the format or delivery method. More...
NARM Blog: When Boomers Feel The Love, So Do We
Recent sales results for artists such as Michael Jackson, George Strait, The Beatles, Whitney Houston, Barbra Streisand, KISS, and Michael Buble, among many others, have brought NARM’s Baby Boomer music consumer study (which we conducted in 2007 in collaboration with NPD and AARP) back into sharp focus. More...
