Are you struggling to find research on Boomers?

Are you overloaded with data on the high school demographic,
but still at odds with how to most effectively market to them?

Delve deep into the minds of both consumer groups during our LIVE CONSUMER PANELS. Led by Ken Colen of Colen Research, these panels will discuss music discovery and purchasing behavior, social media usage and music gifting. Also slated for the agenda are research and best marketing practices presentations offering fresh perspectives, facts and figures. Take a look:

Preliminary Agenda (subject to change)

10-10:05 AM
Welcome and Agenda Overview

10:05-11:35 AM
Research & Marketing Best Practices Presentations

• Lori Bitter, ContinuumCrew – As an expert in creating new ways to capture the imagination of these older consumers to earn their trust and influence their purchases, Bitter will provide an overview of the Boomer market – their likes and disikes, their social media and mobile usage, and their main influencers.
• Joseph Vella, President & Founder, Vella Interactive and boomitude.com – A spirited entrepreneur, Joseph Vella and Vella Interactive have been pioneering interactive strategies for over 18 years. Discover firsthand how Vella Interactive and its music blog, boomitude.com, are helping Boomers connect with music via social channels. They aim to bring back the spirit of wonder and discovery through original podcasts, insightful blogs and the beauty of community. Vella has produced some of the most successful podcasts on iTunes including profile pieces on the lives of John Coltrane, composer Stephen Sondheim and Peter Frampton.
• Ron Roy, Partner, Wines That Rock – Members have asked NARM to provide insights into how other industries are reaching consumers and creating brand awareness. Hear how Wines That Rock is approaching the wine business in a totally new way … creative point-of-sale displays; aggressive social media campaigns featuring Facebook, blogs, Twitter, YouTube and Foursquare; utilization of RSS, mobile and SEO/SEM applications; and innovative contests with established industry leaders. Prior to Wine That Rocks, Roy was also the founder of UltraStar, the leading online music fanclub experience, as well as Digit Play, LLC, a marketing venture focused on the B2C marketplace, Web 2.0 applications, and mobile marketing applications.
• eMarketer has also been invited to participate.

11:35-11:40 AM
Ken Colen’s What The Panel Is and What It Is Not

11:40 AM-1 PM
Boomer Panel

1-1:30 PM
Discussion

1:30-2:15 PM
Lunch

2:15-3:30 PM
Research & Marketing Best Practices Presentations

• Scott Hess, VP of Insights, TRU - As a global leader in tweens, teens and twenty-somethings, TRU has interviewed nearly two million tweens, teens, and twenty-somethings worldwide, providing critical direction for many of the nation’s most prominent and successful social-marketing campaigns. Hess has led numerous qualitative-research projects at TRU, as well as contributed several chapters to “Precision Marketing: The New Rules for Attracting, Retaining, and Leveraging Profitable Customers.” He developed his interest in the teen market at online-music pioneer Tunes.com, where he led the creation of music destinations including RollingStone.com, TheSource.com, and DownBeatJazz.com.
• Tina Wells, CEO, Buzz Marketing Group and Cha Cha’s CEO/Founder Scott Jones and Sr. Marketing & Communications Manager Sara Camden will team up for a new kind of research project. Buzz Marketing Group, a trend-setter in youth research and marketing trends, will utilize Cha Cha’s multi-platform mobile question and answer service to collect data from the high school demographic regarding their music purchasing behaviors and preferences. Wells will also offer “Tina’s Top Ten Best Marketing Practices” for reaching the high school demographic.

3:30-3:40 PM
Break

3:40-5 PM
High School Panel

5-5:30 PM
Discussion & Wrap-Up

5:30-6:30 PM
Cocktails & Conversations