Schedule Of Events

Monday, May 7
NOON – 6 PM Registration
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2 – 6 PM One-On-One Meetings
presented in conjunction with A2IM
Back by popular demand, these pre-scheduled one-on-one meetings are your chance to discover important new business contacts. Music Biz 2012 will expand this meeting opportunities this year to include retailers, distributors, labels, managers, and all types of digital companies.
Tuesday, May 8
8 AM – 7 PM Registration
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9 AM – 3 PM One-On-One Meetings
presented in conjunction with A2IM
Back by popular demand, these pre-scheduled one-on-one meetings are your chance to discover important new business contacts. Music Biz 2012 will expand this meeting opportunities this year to include retailers, distributors, labels, managers, and all types of digital companies.
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2 – 3:30 PM Special Session For Music Business Students
3:45 – 6 PM Town Hall Meeting: What Gets Measured Gets Managed

3:55 PM
NARM/digitalmusic.org’s New Approach To Metrics
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4:05 PM
Keynote

4:25 PM
Artist/Label/Manager Case Study

4:40 PM
Metric Company Case Studies

5:10 PM
Predictive Vs. Reactive Metrics: How Data Can And Should Drive Sales (Panel Discussion)
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6 – 7 PM Cocktail Party
sponsored by WEA Corp.
Meet up with old friends and colleagues and kick the Convention off right with a drink compliments of WEA.
7 – 9 PM Digital Music LA Meetup
Digital Music LA is part of a regular series of industry networking events held in LA and designed to help digital music industry professionals uncover new business opportunities. Events have attracted thousands of music, video game, marketing, promotion, tech and other related digital music executives, as well as business-minded professional musicians. Have a drink and meet new trading partners. Premier digital music demos and programs will show you the latest apps, services and technology available. Have a new digital music service or app? Announcing a new major album with a unique digital angle? The open mic session will allow companies to plug their latest news.
Wednesday, May 9
8 AM – 5 PM Registration
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8:30 – 10:45 AM Breakfast & Opening Session
Take a seat for the Opening Session, where the business of the Convention begins in earnest. NARM President Jim Donio will provide an update of the Association. NARM Board Chairman Rachelle Friedman, J&R Music & Computer World, will announce the Scholarship Foundation’s Class Of 2012 and the 2012-2013 Board of Directors. We’ll present the Independent Spirit Award to Epitaph founder Brett Gurewitz. The Presidential Award for Sustained Executive Achievement will also be presented. The recipient has not yet been announced. For our keynote presentation that will round out our morning’s program, Topspin Media’s Ian Rogers will bring his ‘This Week In Music’ web series live to the Music Biz 2012 stage. Stay tuned for an announcement as to who Ian will interview during this presentation.
11 AM – 6 PM Private Meetings
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11:30 AM – 1 PM Town Hall: Planning Record Store Day 2013
2 – 5 PM Concurrent Breakout Sessions

2 – 3:30 PM
Independent Label Panels
presented by A2IM

2 – 3:30 PM
Sponsorship & Branding Panel

3 – 5 PM
NARM’s Hypebot Session
presented by Hypebot

3:30 – 5 PM
Urban Music Meet-up
organized by Ranadeb Choudhury, Mid-C Media

3:30 – 5 PM
Artist Managers Meet-up
organized by The Comet’s Tamara Conniff and RIAA’s GM Of West Coast Operations Joel Flatow 
Thursday, May 10
8 AM – 2 PM Registration
8:30 – 10:45 AM digitalmusic.org General Session

8:30 AM
Breakfast sponsored by DDEX

9 AM
Opening Remarks by digitalmusic.org’s Bill Wilson and Antony Bruno, as well as DDEX’s Mark Isherwood

9:15 AM
Product Packaging/Bundling In The Digital Age

10 AM
Turning Music Streams Into Revenue Streams: How The Access Model Can Be Profitable For All
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10 AM – 6 PM Private Meetings
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10:30 AM – 1 PM Town Hall: Planning Record Store Day 2013
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11 AM – 2 PM digitalmusic.org Workgroup Meetings

11-11:50 AM
Session 1 – Digital Supply Chain, Apps, Music & Gaming

12-12:50 PM
Session 2 — Archival & Contextual Metadata,  Metrics & Sales Analysis

1-1:50 PM
Session 3 – Product Development, Music Subscription
2 – 5 PM Concurrent Breakout Sessions

2-2:50 PM
Commerce vs. Royalties: Fitting a Square Peg in a Round Hole
The new models of digital music commerce is rapidly outpacing the capabilities of today’s legacy royalty systems. Between technology innovators moving too fast for traditional business terms to keep up, and the impatience of fans growing increasingly accustomed to immediate access regardless of legality, there’s an ever-widening gap between what’s possible technically vs. what’s available legally. This session will explore how both sides are coping with the situation today, and how they’re working together to create a better solution for tomorrow.

2-2:50 PM
Creative Collaboration – Outsourcing in the Digital Age
The industry has exploded with services offering everything you need to manage your entire music business. The challenge is uncovering what services you really need, when you need them and which services are the best fit for your genre or stage of development. The emerging trend is to partner with companies who serve as a conduit to a network of partners and give you what you need to do it yourself, but with guidance along the way. This panel will address all the major disciplines you need to think about when pulling together your network of partners so you can effectively grow your business. We’ll address merchandising, promotion, publicity, distribution and more as we tackle how to find the right partners and how to create high impact partnerships so the companies you do bring into the fold work as hard for your success as you do.

3-3:50 PM
Digital Gifting: A Consumer Perspective

3-3:50 PM
The Continuum: Creating Integrated App Experiences for Music Consumers
Undoubtedly, the proliferation of smartphones and tablets have made a huge impact in how people discover, buy, and listen to new music. While the sophistication of these devices has allowed for consolidation, new challenges have emerged. Fueled by the rapid adoption of smartphones and tablets, came the rise of app stores and in recent months, the volume of applications has skyrocketed. From hack days to the biggest names in the industry, new music services are coming online daily, but each is singularly focused. For the music consumer, a full portfolio of apps is needed to meet the spectrum of music interests at any given time. There’s one app for purchasing, another for discovery, another for listening and yet another for concert information. All are disconnected and all consuming valuable device memory and mindshare as the user is forced to toggle back and forth from one app to the next. So, what’s next? Speaking from experience in successful consolidation across content service silos to create fully integrated experiences and applications for mobile consumers, Livewire Mobile’s CEO Matthew Stecker explores the music consumer “continuum” that spans form, function and channel to create immersive and engaging high-value music service offerings.

4-4:50 PM
Apps, Devs, and the Technology of Music
Apps—be them for mobile, tablets or the Web—are an important tool that the music industry is still trying to fully comprehend. App developers are the lifeblood of this new market, the creative force behind this burgeoning new ecosystem. And the path to future riches lies in the embrace and exploitation of new technologies. This panel examines all three to determine music, apps and tech can create the new products and services of tomorrow.

4-4:50 PM
Social Music, Marketing, and Monetization
Awareness is the biggest challenge of all elements of the music industry: artists and music services included. And social media platforms like Twitter and Facebook can help provide that awareness, but only if used properly. This group of panelists representing all elements of the music and social marketing spectrum will discuss the strategies, the tactics and the results of what they learned.
6:45 PM Red Carpet Arrivals  & Awards Dinner Party