Schedule Of Events
| Monday, May 7 | |
| NOON – 5 PM | Registration . |
| 3 – 5 PM | One-On-One Meetings presented in conjunction with A2IM Back by popular demand, these pre-scheduled one-on-one meetings are your chance to discover important new business contacts. Music Biz 2012 will expand this meeting opportunities this year to include retailers, distributors, labels, managers, and all types of digital companies. |
| Tuesday, May 8 | |
| 8 AM – 7 PM | Registration . |
| 1:45 – 3:30 PM | Roundtable on the International Music Registry (IMR): Current Trends and Prospects for Evolution presented in by World Intellectual Property Organization 1:45 – 2 PM Opening & Keynote: Challenges for Copyright in the Digital Environment Speaker: C. Trevor Clarke, World Intellectual Property Organization (WIPO) 2 – 2:10 PM The International Music Registry Current Status and Prospects for Evolution Speaker: Nic Garnett, Interight 2:10 – 3:10 PM Round table: Opportunities and Challenges for the International Music registry (IMR) Moderator: Nic Garnett, Interight Confirmed Speakers:
3:10 – 3:30 PM 3:30 PM . |
| 1:30 – 3:30 PM | One-On-One Meetings presented in conjunction with A2IM Back by popular demand, these pre-scheduled one-on-one meetings are your chance to discover important new business contacts. Music Biz 2012 will expand this meeting opportunities this year to include retailers, distributors, labels, managers, and all types of digital companies. . |
| 2 – 3:30 PM | The ABCs of Music Distribution A Great Convention Primer for Music Business Students and Junior Staffers presented in collaboration with the University of Miami and MEIEA organized by Serona Elton, Assistant Professor and Program Director, Music Business and Entertainment Industries, the University of Miami and President of MEIEA The process of preparing an album for a national commercial release, and moving that album through the physical and digital supply chain, is both complex and fascinating. This session will examine the process in detail and provide music business students and junior staffers the opportunity to ask experienced professionals in this area of the business what it takes to succeed in their positions. Confirmed Speakers:
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| 3:45 – 6 PM | Town Hall Meeting: What Gets Measured Gets Managed |
| 3:45 PM NARM/digitalmusic.org’s New Approach To Metrics . |
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| 3:50 PM Keynote Ethan Kaplan, Live Nation Labs . |
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| 4:15 PM Metric Company Case Study Russ Crupnick, The NPD Group . |
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| 4:30 PM Metric Company Case Study David Bakula, Neilsen Entertainment . |
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| 4:45 PM Metric Company Case Study Colin Willis, Next Big Sound . |
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| 5:15 PM Predictive Vs. Reactive Metrics: How Data Can And Should Drive Sales (Panel Discussion) In this roundtable, representatives from record labels, management companies, and digital service providers discuss the challenge and opportunity of sales and social metrics. What numbers have meaning, what don’t, and what numbers are we still not getting? The session will feature both insights from the speakers on stage, as well as a Q&A and audience interaction. Moderator: Geoff Mayfield, UMG Confirmed Speakers:
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| 6 – 7 PM | Cocktail Party sponsored by WEA Corp. Meet up with old friends and colleagues and kick the Convention off right with a drink compliments of WEA. . |
| 7 – 9 PM | Digital Music LA Meetup Digital Music LA is part of a regular series of industry networking events held in LA and designed to help digital music industry professionals uncover new business opportunities. Events have attracted thousands of music, video game, marketing, promotion, tech and other related digital music executives, as well as business-minded professional musicians. Have a drink and meet new trading partners. Premier digital music demos and programs will show you the latest apps, services and technology available. Have a new digital music service or app? Announcing a new major album with a unique digital angle? The open mic session will allow companies to plug their latest news. |
| Wednesday, May 9 | |
| 8 AM – 5 PM | Registration . |
| 8:30 – 10:45 AM | Breakfast & Opening Session Take a seat for the Opening Session, where the business of the Convention begins in earnest. NARM President Jim Donio will provide an update of the Association. NARM Board Chairman Rachelle Friedman, J&R Music & Computer World, will announce the Scholarship Foundation’s Class Of 2012 and the 2012-2013 Board of Directors. We’ll present the Independent Spirit Award to Epitaph founder Brett Gurewitz and the Presidential Award for Sustained Executive Achievement to the RIAA in celebration of the organization’s 60th anniversary. For our keynote presentation that will round out our morning’s program, Topspin Media’s Ian Rogers will bring his ‘This Week In Music’ web series live to the Music Biz 2012 stage. He will interview Robb McDaniels, Founder and CEO of Isolation Network, parent company of the pioneering digital music distributor INgrooves. It will be McDaniels’ first public speaking engagement since INgrooves’ March 2012 acquisition of Fontana Distribution, a leading distribution company for independent record labels, to create the merged company, INgrooves Fontana. . |
| 11 AM – 6 PM | App Alley A popup demo and exhibit showcase designed to let app developers and service providers showcase their latest innovations, and to let music industry executives discover the exciting new developments that will shape the digital music landscape in the year ahead. Confirmed Exhibitors:
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| 11:30 AM – 1:30 PM | Music & TV: Enabling Discovery For the Connected Consumer In the old days (and today) “when you play it, say it” was an important mantra to remind DJs to inform music fans about what they were hearing on terrestrial radio stations. Today’s entertainment environments on the web, mobile web, apps and the set top can provide even greater opportunities to connect and convert fans with the music they hear on TV. This session will examine what role music plays in the traditional-going-digital, television-driven entertainment landscape, and the technologies and applications that must work together to build a seamless experience for the music lover. organized by TAG Strategic 11:30 AM Welcome by digitalmusic.org’s Bill Wilson11:35 AM Topic Intro and Agenda Overview by TAG Strategic’s Ted Cohen11:40 AM Research Presentation Overview of related results from 2011 NARM/NPD Music Discovery Study on importance of contextual messaging to drive music discovery and sales. Russ Crupnick, The NPD Group 11:50 AM Music and TV: Present and Future Presentations from innovators within television and connected home technologies12:20 AM How Can We Build a Robust Music Discovery Experience in Digital Television? Apps and TV presenters join panelists for a candid conversation on challenges and opportunities of building the experience. Confirmed Speakers:
1 PM . |
| 2 – 6 PM | Private Meetings . |
| 11:30 AM – 1 PM | Town Hall: Planning Record Store Day 2013 . |
| 2 – 5 PM | Concurrent Breakout Sessions |
| 2 – 3:30 PM Independent Label Meet-up organized and moderated by Rich Bengloff, A2IM Panel 1: Indie Labels: The Best Career Path For Artists As the transformation of the music market continues, the good news is now everyone has access to promote and monetize their music over the Internet. The bad news is that everyone has access to promote and monetize their music over the Internet. It has become harder and harder to get noticed and make a living. Individual artists need to pay their dues and develop their music to the point where they are ready for a broader push. After an artist has done their DIY work in terms of building a social network presence, touring, etc. and has reached a certain stage of base fan support, then an independent music label can take that artist’s unique selling proposition and use their connections and experience to develop a plan to support an artist’s career. They can bring the artist to a wider market and covert their music careers from a just a passion to a livelihood. Our panel will be comprised of a diverse group of independent music executives covering diverse genres of music sharing the “how tos” they use to develop and support the artists on their rosters. Confirmed Speakers:
Panel 2: The Internet and Independent Labels
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| 2 – 3:30 PM Bands and Brands 2012: Who’s in Charge? We’ve all heard about the “big” brand/artist deals where a checkbook got the deal done, but is that always the case? And what’s behind the architecture of the deals with mid-level and developing artists? This discussion will get under the hood of the deals showcasing the delicate nature of creating the perfect win-win campaign. So come prepared and meet some of the industries power players who have crafted the deals you have only read about, and get ready to dive into this “Shark Tank” and pitch your artist! Moderator: Marcus Peterzell, Ketchum Sports & Entertainment Confirmed Speakers:
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| 3 – 5 PM The Hypebot Sessions presented by Hypebot Panel 1: Why Most Music Startups Fail There are no shortage of startups working to transform how we discover, market and monetize music, but most of them will fail. Are they being defeated by licencing or are these technologists trying to fix problems that most consumers don’t really have? Moderator: Kyle Bylin, Live Nation labs (ex-Hypebot & Billboard writer) Confirmed Speakers:
Colored Data: How Bad Fan Experience Begets Bad Fan Data Panel 2: Recreating Team Indie
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| 3:30 – 5 PM Urban Music Meet-up organized by Ranadeb Choudhury, Mid C Media Urban music interest groups come together to examine the future of the genre and what trading partners can do to stay ahead of the ever-changing marketplace. Moderator: Marlon Singleton, Interscope Geffen A&M Records Confirmed Speakers:
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| 3 – 5 PM Artist Managers Town Hall 3-3:30 PM – Session 1: Off the Charts: Examining Musicians’ Revenue Streams research presented by Kristin Thomson, Future of Music Coalition In 2010-11, Future of Music Coalition conducted a multi-method, cross-genre research project to assess how US-based musicians’ revenue streams are changing in this new music landscape. Project co-director Kristin Thomson will provide attendees with some “bottom-up” data about musicians’ revenue streams. Drawing from findings from an online survey, interviews and financial case studies that collected data from thousands of musicians, attendees will get a fresh perspective on music sales and licensing, seen through the lens of the musicians and composers themselves. 3:30-4:15 PM - Session 2: How Do Artist Managers And Retail Work Together To Create Consumer Demand? organized by Tamara Conniff, TheComet.Com Confirmed Speakers:
4:15-5 PM – Session 3: How Do Managers, Technology And Retail Get In Synch In A Digital World?
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| 4 – 5 PM | Spotify Platform Meetup Join Spotify for a demo of the Spotify Play Button, Spotify Apps API and libspotify for iOS. |
| Thursday, May 10 | |
| 8 AM – 2 PM | Registration . |
| 8:30 – 10:45 AM | digitalmusic.org General Session |
| 8:30 AM Breakfast sponsored by DDEX . |
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| 9 AM Opening Remarks by digitalmusic.org’s Bill Wilson and Antony Bruno, as well as DDEX’s Mark Isherwood . |
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| 9:15 AM Product Packaging/Bundling In The Digital Age In an age of digital downloads and streaming access, how can digital retailers create more interesting products for music fans with these new formats? What is the boxset of the digital age? This panel will address the productization of digital content with a focus on what the fan wants, and how the industry must meet these demands through standardized metadata, condensed licensing strategies, and interoperable databases and backend systems. Moderator: Bob Moczydlowsky, Topspin Confirmed speakers:
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| 10 AM Turning Music Streams Into Revenue Streams: How The Access Model Can Be Profitable For All As on-demand streaming services grow in popularity among music fans, various new revenue and promotional opportunities will present themselves to the music industry. This panel will explore how labels, artists and managers can all profit from this new paradigm, focusing on case studies and proven best practices to inform the best strategies for all. Moderator: Aaron Ray, The Collective Confirmed Speakers:
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| 10:45 AM – 6 PM | Private Meetings . |
| 10:30 AM – 1 PM | Town Hall: Planning Record Store Day 2013 . |
| 11 AM – 2 PM | digitalmusic.org Workgroup Meetings |
| 11-11:50 AM Session 1 – Digital Supply Chain, Apps, Music & Gaming . |
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| 12-12:50 PM Session 2 — Archival & Contextual Metadata, Metrics & Sales Analysis . |
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| 1-1:50 PM Session 3 – Product Development, Music Subscription . |
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| 2 – 5 PM | Concurrent Breakout Sessions |
| 2-2:50 PM Commerce vs. Royalties: Fitting a Square Peg in a Round Hole The new models of digital music commerce is rapidly outpacing the capabilities of today’s legacy royalty systems. Between technology innovators moving too fast for traditional business terms to keep up, and the impatience of fans growing increasingly accustomed to immediate access regardless of legality, there’s an ever-widening gap between what’s possible technically vs. what’s available legally. This session will explore how both sides are coping with the situation today, and how they’re working together to create a better solution for tomorrow. Moderator: Ryan Chisholm, Bill Silva Management Confirmed Speakers:
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| 2-2:50 PM Creative Collaboration – Outsourcing in the Digital Age The industry has exploded with services offering everything you need to manage your entire music business. The challenge is uncovering what services you really need, when you need them and which services are the best fit for your genre or stage of development. The emerging trend is to partner with companies who serve as a conduit to a network of partners and give you what you need to do it yourself, but with guidance along the way. This panel will address all the major disciplines you need to think about when pulling together your network of partners so you can effectively grow your business. We’ll address merchandising, promotion, publicity, distribution and more as we tackle how to find the right partners and how to create high impact partnerships so the companies you do bring into the fold work as hard for your success as you do. Moderator: Jaclyn Ranere, The Orchard Confirmed Speakers:
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| 3-3:50 PM Digital Gifting: A Consumer Perspective Presenters: Michael Ferguson & Drew Newell, GiftWhip Learn how to play a different game than your competitors in music distribution, retailing, and marketing with one simple, timeless, truth: everybody loves a surprise. Mike Ferguson and Drew Newell, co-founders of Giftwhip, a virtual gift-wrapping tool, will share the new playground rules of the Internet, where the Nobody has risen to assume a greater voice online. So ignore social metrics, big data, and other influence peddlers and engage emotionally through the power of gift marketing. Giftwhip lets you transform the look and feel of any online gift with gorgeous digital wrap, bows, cards, and our Peek-Proof countdown timer. It’s online gift giving – reinvented. In this groundbreaking presentation, strategically held at the end of the conference to weed out your “Me-Too” competitors who’ll never get it, the Giftwhip Guys will teach you how to turn piraters into profits. . |
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| 3-3:50 PM DDEX: Making it work for you The implementation of DDEX’s standards is becoming common-place across the digital music supply chain. However, DDEX continues to build on existing standards and develop new ones to meet the ever increasing complexity of the market-place. Over the past year DDEX has been developing standards, called business and release profiles, which are aimed at making implementation simpler to do and thus reduce the resource required to exchange DDEX formatted messages. This panel will provide an explanation of the business and release profiles and show why DDEX has moved its work in this direction. The panel will consist of members of DDEX who have or are in the process of implementing the profiles and provide real-world experiences of the implementation process. This will be done through presentations but with more time spent on Q&A. So bring your DDEX implementation queries or problems along and you will get them answered so that you can start reaping the benefit of improved efficiency and reduced costs that the DDEX standards provide. Presenter: Mark Isherwood, DDEX Confirmed Speakers:
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| 3-3:50 PM The Continuum: Creating Integrated App Experiences for Music Consumers Undoubtedly, the proliferation of smartphones and tablets have made a huge impact in how people discover, buy, and listen to new music. While the sophistication of these devices has allowed for consolidation, new challenges have emerged. Fueled by the rapid adoption of smartphones and tablets, came the rise of app stores and in recent months, the volume of applications has skyrocketed. From hack days to the biggest names in the industry, new music services are coming online daily, but each is singularly focused. For the music consumer, a full portfolio of apps is needed to meet the spectrum of music interests at any given time. There’s one app for purchasing, another for discovery, another for listening and yet another for concert information. All are disconnected and all consuming valuable device memory and mindshare as the user is forced to toggle back and forth from one app to the next. So, what’s next? Speaking from experience in successful consolidation across content service silos to create fully integrated experiences and applications for mobile consumers, Livewire Mobile’s CEO Matthew Stecker explores the music consumer “continuum” that spans form, function and channel to create immersive and engaging high-value music service offerings. Presenter: Matthew Stecker, Livewire Mobile . |
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| 4-4:50 PM Apps, Developers, and the Technology of Music Apps—be them for mobile, tablets or the Web—are an important tool that the music industry is still trying to fully comprehend. App developers are the lifeblood of this new market, the creative force behind this burgeoning new ecosystem. And the path to future riches lies in the embrace and exploitation of new technologies. This panel examines all three to determine music, apps and tech can create the new products and services of tomorrow. Moderator: David Iscove, EMI Confirmed Speakers:
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| 4-4:50 PM Social Music, Marketing, and Monetization Awareness is the biggest challenge of all elements of the music industry: artists and music services included. And social media platforms like Twitter and Facebook can help provide that awareness, but only if used properly. This group of panelists representing all elements of the music and social marketing spectrum will discuss the strategies, the tactics and the results of what they learned. Moderator: Alicia Yaffe, The Spellbound Group Confirmed Speakers:
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| 6:45 PM | Red Carpet Arrivals & Awards Dinner Party
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