Membership
Directory & Buyer's Guide (Published
annually)
Comprehensive listing
of NARM members including address, telephone, FAX,
key executives, product descriptions, and much more.
This reference guide is divided into Retailers,
Wholesale/Distributors, Entertainment Software
Suppliers, and Suppliers of Related Products &
Services.
Research
& Statistics
NARM
Annual Survey (Published
annually)
Statistical overview
of music merchandising for the previous calendar
year based on data provided by NARM's retailers,
rack jobbers and one stops.
National
Retail Security Survey Report (Published
annually)
Nationwide empirical
research study on retail loss prevention and
security activities. Data provided by virtually the
entire retailing community, including retailers in
the Recorded Music & Video segment. Explores
measures of loss, sources of shrinkage, loss
prevention strategies, human resources, and employee
theft and shoplifting.
Soundata
National Consumer Study (Published
twice a year)
Chronicles responses
from a monthly research panel of active music
consumers. Topics include: buying behavior, music
and shopping preferences, listening kiosks, price
points, purchasing motivation, music clubs, and
PC/Internet access.
NARM
Digital Music Glossary (September
2000)
The result on an
intensive collaboration between NARM staff, the
Association's Online Music Retailing Issue Forum,
Reciprocal, Supertracks, and the major record
companies, the glossary contains 82 generic terms
and definitions that provide a common language for
use by retailers and their trading partners in
conducting business and encourage adoption of
commercially downloadable music.
Emerald
Solutions Study (September
2000)
Addresses the
challenges and opportunities that digital
distribution is presenting to the music industry.
Also examines the impact of digital music up and
down the distribution channel, evaluates various
strategic options in terms of stimulating
competition and satisfying consumer needs, and
recommends business strategies for various industry
segments. The analysis is based on in-depth
interviews with industry participants (e.g. labels,
retailers, wholesalers).
MTV
Trendsetter Study (March
2000)
Results from MTV's
study of music trendsetters and youth intelligence.
Includes insights about Generation X and Generation
Y and the macro trends that affect their music
preferences.
Getting
The Lay Of The Land: (March
1998)
Preliminary findings
from consumer research conducted by Peter D. Hart
Research in Washington, D.C. Presented at a 1998
NARM Convention seminar by Sound Thinking's Gwen
Lipsky, this report provides a snapshot of the
consumer shopping experience to guide in the
development of strategies to increase sales.
RIAA/NARM
Areas Of Growth (March
1997)
Key findings based on
qualitative consumer research conducted by Business
Development Resources, Inc. in Stamford, CT. The
study's objective is to identify business-building
opportunities to increase sales of prerecorded music
through both traditional and innovative means.
An
Analysis Of Release Schedules In The Music Industry (March
1996)
Presented at the 1996
NARM Convention, this analysis explores retail,
consumer and product issues as they pertain to
release schedules of prerecorded music. Also
provides number and sales data by release date.
A
Focus Report On Listening Station Use (March
1996)
Consumer listening
station usage and attitude study conducted by the
Department of Recording Industry at Middle Tennessee
State University in Murfreesboro, TN.
Music
Purchasing From Record Clubs & Retail Outlets (February
1995)
Results of consumer
research, conducted by Response Analysis Corporation
in Princeton, NJ, addressing issues such as record
club member profiles, impact on traditional retail,
and perceived value of recordings.
Training
& Education
In-Store
Today:
Find out what savvy
retailers are doing to help maximize their
merchandising efforts. The first segment
demonstrates how to set the stage for an exciting
retail marketplace. The second shows retailers how
to interpret consumer shopping trends and use
research recommendations to improve your bottom
line.
