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Contact: Ken
Sunshine, 212.691.2800
Susan B. L'Ecuyer, 856.596.2221
December 5, 2001
NARM
Press Statement: FTC Report On
Marketing Violent Entertainment We are pleased that the FTC Report recognized the efforts of NARM and our member companies to better provide consumers with the tools necessary to make informed decisions about the entertainment products they make available to their children. Over the course of the past year new guidelines for advertising and marketing music which carries the Parental Advisory logo have been developed and implemented in conjunction with RIAA. These enhanced efforts can be seen in the stores, in advertising, and on the Internet.
We do not disagree with the FTC finding that different stores take different approaches to the merchandising and selling of PAL titles to children. We believe that this diversity of approach by different retailers offers parents an appropriate choice in the marketplace and affords them the opportunity to choose between stores that do not stock the products at all, stock edited versions as an alternative, impose age restrictions on sales, or leave parenting decisions to parents. Retailers engage in an ongoing dialog with their customers, and feedback from the consumer indicates that parents find the program works. Nevertheless, we continue to take the concerns of parents and the government seriously and will continue to work with RIAA on the PAL.
NARM
serves the music retailing community in the areas of advocacy, networking,
information, education, and promotion. The Association’s more than 1,000
members include retailers, wholesalers, distributors, and suppliers of
products and services.
Click Here For PDF Version Of FTC Report
National
Association of Recording Merchandisers |
