NARM Announces Advertising Award Winners

The National Association Of Recording Merchandisers (NARM) announced the winners

of its annual Advertising Awards competition during a luncheon today at the organization's 43^rd Annual Convention in Orlando.

NARM member retailers and wholesalers (including rack jobbers, one stops and distributors) earn these awards for their outstanding achievements in newspaper, magazine, radio and television advertising; direct mail pieces; point-of-purchase materials; special media; and overall advertising campaigns throughout 2000.

A panel of experts chose the winners in advertising excellence based on their overall creativity and effectiveness. Here are the winners by category:

Newspaper

Retail: Zia Records/Impact Music, “Ice Ad”

Magazine

Retail: The Musicland Group, “Goody vs. Evil”

Wholesale: Alliance One Stop Group, “TheStore24 Turns Bricks & Mortar Into

Clicks & Mortar”

Direct Mail

Retail: HMV USA, LP, “Holiday Greeting Card 2000”

Wholesale: Alliance One Stop Group, “EMD Jukebox Of Hits”

Point-Of-Purchase Items

Retail: Tower Records, “Tower Essentials”

Wholesale: Sony Music Distribution, “Ricky Martin—Light Thief”

Special Media

Retail: Wherehouse Entertainment, “Official Holiday Ballot Greeting Card”

Wholesale: BMG Distribution, “BMG/SXSW Bar-B-Acoustic”

Radio Spot

Retail: Bull Moose Music, “The Beatles—The Best Band Ever”

Television Spot

Retail: The Musicland Group, “Techno Groove”

Best Overall Campaign

Retail: Best Buy Co., Inc., “Sting Concert In The Park”

Best Overall Entry

Wholesale: Alliance One Stop Group, “2000 NARM Campaign”

Special Advertising Achievement Award

Rock The Vote

NARM serves the music and other prerecorded entertainment software industry as the pre-eminent forum for insight and dialogue for its more than 1,200 member retailers, wholesalers, distributors, entertainment software suppliers, and suppliers of related products and services.