NARM and SoundThinkingNY are teaming up to bring you a closer look at the voraciously viral, the digitally dominating, the massively multi-platform-oriented, the consumed collectors … THE ULTRA FAN! Join us for key highlights from FanboyFAQ, an in-depth quantitative study of 5,200 fans. Find out how these Ultra Fans make or break movies, TV series, games, music and books, and how they become the most influential drivers of new media, new platforms, new devices and hardware.