In exploring a possible promotional effort around deluxe physical product, the New Formats Committee and NARM staff conducted a survey of member retailers around key questions regarding deluxe product. The results of the survey validated the importance of deluxe product at retail outlets: A little more than 60% of respondents believe that consumers are “more likely” to purchase deluxe product over the standard CD once they are aware of it.

The survey also yielded a number of key insights that may prove useful for all members, so we’re sharing the results with you here.