Holiday Tablet Traffic Leaps 229%

3 February, 2012 , 10:47 am

Tablet network traffic jumped 229 percent the day after Christmas, according to a new report from mobile advertising firm Jumptap. The firm's "MobileStat" report for January found another spike in traffic on Jan. 2, with an increase of 263 percent compared to the average, which Jumptap attributed to users uploading holiday photos and familiarizing themselves with new devices. Read More...

What Does The Louis CK Experiment Mean For The Future Of Digital Content Distribution?

3 February, 2012 , 10:43 am

Ever since leading comedian Louis CK announced the release of his new stand-up comedy special for $5 over his website louisck.net, the media has been abuzz about the potential for this sort of digital distribution model to be successful and shift the paradigm for the way content is marketed and distributed. The results appear to show that CK’s effort was a fairly unmitigated success, generating more than $1 million in revenue against $250,000 in production costs. After covering his costs, CK generously donated a significant portion of the proceeds to several charities, paid his staff handsomely, and kept the remainder for himself – truly a win-win-win effort. Read More...

Giants Vs Patriots: Playbook For The Social Super Bowl

3 February, 2012 , 10:39 am

Which Super Bowl XLVI team is winning the online competition? According to Nielsen and NM Incite, a Nielsen/McKinsey company, it might be a draw: the New England Patriots had more visitors on their team’s website, but the New York Giants have more buzz on social media. Read More...

Mobile Use To Soar During Super Bowl

2 February, 2012 , 9:18 am

Nearly 60% of mobile phone users plan to look at or use their phones during this year’s Super Bowl, according to a new survey by Harris Interactive, commissioned by mobile marketing firm Velti. The finding underscores the broader shift toward two-screen viewing, with people turning to smartphones or tablets to augment traditional TV watching. Read More...

Facebook Files For $5B IPO, Shows 425M Mobile Users

2 February, 2012 , 9:15 am

Facebook filed the paperwork for an initial public offering with the Securities and Exchange Commission, confirming earlier reports that the company would finally go public this week. The company plans to raise $5 billion and will trade under the symbol FB, though it has not yet disclosed if it will trade under NASDAQ or the New York Stock Exchange. The $5 billion valuation puts the company ahead of Zynga--which built its empire on the Facebook platform--which raised $1 billion in its IPO, the largest offering by a U.S. tech firm since Google (NASDAQ:GOOG) generated $1.9 billion in 2004. Read More...

Millennials Look To Digital Word-Of-Mouth To Drive Purchase Process

2 February, 2012 , 9:10 am

In a few short years, millennials—consumers currently ages 18 to 34—will account for a sizeable portion of US purchase decision-makers. Yet Bazaarvoice found these digital natives are already using and creating online content to recommend or dissuade friends, family and anonymous site-visitors from a brand, product or service. Read More...

Shopping Days Are QR Days As Scanning Triples In 2011

1 February, 2012 , 10:45 am

People are getting into the mobile scanning habit, according to the latest quarterly report from code enabler ScanBuy. The maker of the popular ScanLife platform and code program manager for Starbucks, Home Depot and Coca-Cola saw more scans in Q4 2011 than it had in all of 2009 and 2010 combined. Read More...

Forecast: Mobile And Social Media Revenues To Grow 31% In 2012

1 February, 2012 , 10:39 am

Total U.S. mobile and social media revenue including consumer and business access, content, advertising and marketing increased 30.2 percent to $45.38 billion in 2011, according to media econometrics provider PQ Media. Mobile advertising and marketing was the fastest growing segment of the market last year, expanding 53.7 percent to $3.39 billion, while mobile content and access led all sectors at $39.17 billion. Mobile and social media revenue grew at a compound annual growth rate of 28.7 percent between 2006 and 2011, PQ Media adds. Read More...

Women’s Influence On Purchase Decisions On The Rise

1 February, 2012 , 10:36 am

Today’s US woman is expanding her “sphere of influence,” according to September 2011 research from Fleishman-Hillard, Hearst and Ipsos Mendelsohn. Through social networks and web tools, she is both contributing and seeking out purchase recommendations from friends and followers. Read More...

Want To Print Facebook? Better Get 11.5 Billion Sheets Of Paper

31 January, 2012 , 9:19 am

Printing a year’s worth of Facebook statuses would be equivalent to printing more than 500 million Oxford English Dictionaries, a new survey found. Sure, it would be a waste of paper, but a UK online cartridge retailer thought it would be interesting to find out how much paper would be needed to print a year’s worth of Facebook statuses if the website’s 800 million users updated once per day. The answer — 11.5 billion sheets. Read More...