NARM.COM > Research > Research In The News > Consumers Spent More Than $170 Million In 2011 Connecting Portable Media Devices In Their Cars, But Traditional Car Audio Products Are Still In Demand

Consumers Spent More Than $170 Million In 2011 Connecting Portable Media Devices In Their Cars, But Traditional Car Audio Products Are Still In Demand

Portable media devices, such as smartphones, iPhones, and iPods, are gaining popularity in the vehicle as consumers increasingly use them to access digital content while on-the-go, according to leading market research company The NPD Group. In fact, sales of products designed to integrate portable devices in the vehicle accounted for more than $170 million in 2011, according to NPD’s Retail Tracking Service.