The Numbers Behind Vevo’s Potential Facebook Move
Facebook and Vevo are reported to be in early talks to move Vevo’s catalog of popular music videos and original programming after its deal with YouTube expires in about a year. Whether or not Vevo takes its highly valued videos to Facebook is anybody’s guess, but the scenario involves a handful of interesting factors. How much is Vevo worth to Facebook? What terms will Facebook offer Vevo? And will Facebook provide the traffic artists, labels and publishers have become used to from YouTube?