The New Formats Committee’s Deluxe Product Workgroup has completed work on the development of a promotional icon/messaging program to support deluxe product.

The agreed-upon logo below includes the “music + more” slogan that the committee strongly felt represented the mutual desire of content owners and retailers to convey to the consumer that the music product, whether physical, digital or mobile, contains superior value, quality and convenience. In addition to the new logo, a set of proposed Usage Guidelines and a Style Guide, that suggests logo placement and demonstrates logo misuse, have been developed.

For a full press releases, click here.

Deluxe Product Workgroup members include: Candace Berry, UMGD; Leslie Cohen, Sony Music Entertainment; Ish Cuebas, Trans World Entertainment; Mike Jbara, WEA Corp.; Michael Kurtz, Music Monitor Network; Chris Mower, Anderson Merchandisers; Gabriel Levy, UMGD; Craig Pape, Amazon.Com; Jim Roppo, UMGD; Harry Safter, Sony Music Entertainment; Chris Smith, Best Buy; and Elsa Vivero, WEA Corp.

To download the logo for use on your physical, digital and mobile deluxe releases, click here.